T.J. Winick is a nationally recognized media strategist, crisis communications counselor, and award-winning author.

For more than a decade, he served in leadership at a Boston-based public relations firm, where he ran the reputation and issues practice and served as account lead for clients across sectors. Prior to his career in strategic communications, T.J. was a correspondent for ABC News, reporting across platforms including Nightline, World News, and Good Morning America.

He is the author of Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset, published by Berrett-Koehler and winner of a 2023 Independent Publisher Book Award. In addition, he is a frequent presenter at conferences and his insights on brands in crisis have been featured in Forbes, PR Week, PR News, and O’Dwyer’s.

A graduate of Colby College, T.J. is a proud native of Essex County, where he and his family now reside.