Principal

T.J. Winick is a nationally recognized media strategist, crisis communications counselor, and award-winning author.

In addition to elevating reputations through strategic communications and media relations across major market and national outlets, he is regularly relied upon for his counsel on many delicate, complex, and high-profile issues. These include litigation support, workplace and federal investigations, allegations of executive misconduct, Title IX, industrial accidents, as well as crises that originate on social media.

He is the author of Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset, published by Berrett-Koehler and winner of a 2023 Independent Publisher Book Award. T.J. is a frequent presenter at conferences, and his insights on brands in crisis have been featured in Forbes, PR Week, PR News, The Boston Globe, and The Atlanta Journal Constitution.

Prior to his career in strategic communications, T.J. was a correspondent for ABC News, reporting across platforms including Nightline, World News, and Good Morning America.

A graduate of Colby College, T.J. is a proud native of Essex County, where he and his family now reside.