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Essex Strategies
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Strategic Communications
Crisis & Issues Management
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Apologize or Explain? What Brands Can Learn from the American Eagle Ad Controversy
T.J. Winick 7/31/25 T.J. Winick 7/31/25

Apologize or Explain? What Brands Can Learn from the American Eagle Ad Controversy

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Why I’m Ditching My Digital Business Card
T.J. Winick 7/30/25 T.J. Winick 7/30/25

Why I’m Ditching My Digital Business Card

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Protecting Trust in the Age of Deepfakes and Disinformation
T.J. Winick 7/17/25 T.J. Winick 7/17/25

Protecting Trust in the Age of Deepfakes and Disinformation

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When to Speak Out—and When to Stay Silent: A Strategic Framework for Institutional Communications
T.J. Winick 6/18/25 T.J. Winick 6/18/25

When to Speak Out—and When to Stay Silent: A Strategic Framework for Institutional Communications

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The Critical Role of Communications Professionals in Workplace Investigations
T.J. Winick 5/16/25 T.J. Winick 5/16/25

The Critical Role of Communications Professionals in Workplace Investigations

Reprinted by permission from the AWI Journal

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Banking on Stories: Building Authentic Narratives
T.J. Winick 5/9/25 T.J. Winick 5/9/25

Banking on Stories: Building Authentic Narratives

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How to Prepare for Enhanced ICE Enforcement
T.J. Winick 5/3/25 T.J. Winick 5/3/25

How to Prepare for Enhanced ICE Enforcement

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Less is More
T.J. Winick 11/10/24 T.J. Winick 11/10/24

Less is More

Keep messages concise and straight forward.

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Navigating Election Chaos: Essential Planning
T.J. Winick 7/14/24 T.J. Winick 7/14/24

Navigating Election Chaos: Essential Planning

Safeguard your reputation in a heated political environment.

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Essex Strategies’ AI Policy
T.J. Winick 6/11/24 T.J. Winick 6/11/24

Essex Strategies’ AI Policy

Upholding the trust and confidentiality of our clients.

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Headline News: Changing the Narrative
T.J. Winick 5/22/24 T.J. Winick 5/22/24

Headline News: Changing the Narrative

Convincing an editor to change the heading can be a challenging task.

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Strategic Adaptation vs. Inconsistent Leadership
T.J. Winick 4/27/24 T.J. Winick 4/27/24

Strategic Adaptation vs. Inconsistent Leadership

Changing direction doesn’t mean changing values.

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Consider the Source
T.J. Winick 4/14/24 T.J. Winick 4/14/24

Consider the Source

It’s not just what you say, it’s who says it.

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When NOT to Apologize
T.J. Winick 1/27/24 T.J. Winick 1/27/24

When NOT to Apologize

Falling on your sword could be the wrong move.

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Building Reputation Capital
T.J. Winick 1/26/24 T.J. Winick 1/26/24

Building Reputation Capital

Insulate your brand from future crises.

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How to Fend off a Social Media Attack
T.J. Winick 1/4/24 T.J. Winick 1/4/24

How to Fend off a Social Media Attack

Appear responsive while avoiding a fight.

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A Reporter’s Guide to Media Training
T.J. Winick 1/3/24 T.J. Winick 1/3/24

A Reporter’s Guide to Media Training

What to know before an interview.

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Striking the Right Tone
T.J. Winick 1/2/24 T.J. Winick 1/2/24

Striking the Right Tone

Communicate like a pro.

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Introducing Essex Strategies
T.J. Winick 1/1/24 T.J. Winick 1/1/24

Introducing Essex Strategies

New Year, New Home.

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Essex Strategies is a Boston-based PR firm that partners with businesses, nonprofits, and educational institutions nationwide to craft high-impact strategic communications, secure influential earned media, and successfully navigate reputational issues and crises.

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