Founder and President
T.J. Winick is a nationally recognized media strategist, crisis communications counselor, and award-winning author.
In addition to elevating reputations through strategic communications and media relations across major market and national outlets, he is regularly relied upon for his counsel on many delicate, complex, and high-profile issues. These include litigation support, workplace and federal investigations, allegations of executive misconduct, Title IX, industrial accidents, as well as crises that originate on social media.
He is the author of Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset, published by Berrett-Koehler and winner of a 2023 Independent Publisher Book Award. T.J. is a frequent presenter at conferences, and his insights on brands in crisis have been featured in Forbes, PR Week, PR News, The Boston Globe, and The Atlanta Journal Constitution.
A graduate of Colby College, T.J. is a proud native of Essex County, where he and his family now reside.
Before his career in strategic communications, T.J. Winick spent nearly 20 years in broadcast journalism.
His path into television began during his senior year at Colby College, where a January-term internship put him alongside Emmy-winning producer Curt Gowdy Jr. on ABC's Wide World of Sports — the experience that set his career direction. He cut his teeth in local news at the NBC affiliate serving Fort Myers/Naples, Florida, and then at the Hearst-owned ABC affiliate in Pittsburgh, before landing in his hometown of Boston as a general assignment reporter and anchor at WBZ-TV.
From there, he moved to the network level, joining ABC News as a correspondent and anchor based in Washington, D.C. and then at the World Broadcast Headquarters in New York City. Over five and a half years at the network, he reported across platforms including Nightline, World News, and Good Morning America.
T.J.’s producing credits included ESPN, ABC, America’s Most Wanted and the History Channel.
That two-decade run — from small local markets through Boston and on to national network correspondent work — gave him a front-row seat to how stories break, how institutions respond under pressure, and how a single answer in an interview can define a narrative. Today, he draws on that experience to help clients navigate their own moments in the spotlight.
