Book cover titled 'Reputation Capital' by T.J. Winick, with subtitle 'How to Navigate Crises and Protect your Greatest Asset', featuring speech bubbles and a burst graphic on a black background.

The BOOK

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.

Testimonials

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How a brand responds to a crisis often determines the media narrative. Reputation Capital is a powerful how-to guide for leaders navigating these moments of truth.”

Linsey Davis, Anchor and Correspondent, ABC News

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T.J. skillfully strikes a balance for those issues tried in the court of law and the court of public opinion.”

Dave Aronberg, Former State Attorney for Palm Beach County

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T.J. has been critical in guiding me to lean into integrity, empathy, transparency and equity. This is a must-read.”

Larry Gottesdiener, Chairman, Northland Investment Corporation

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In our 24/7 multichannel media landscape, leaders aren’t managing a crisis if they aren’t communicating effectively. T.J. teaches you how to master the message.”

Alisyn Camerota, Anchor, CNN