Essex Strategies Communications Audit
A Deep-Dive Engagement to Align, Strengthen, and Future-Proof Your Communications Strategy
At Essex Strategies, we don’t offer quick fixes—we deliver comprehensive, high-impact communications audits that align your messaging, elevate your brand, and support long-term organizational growth. Led by veteran journalist and strategic advisor T.J. Winick, our audits are trusted by mission-driven organizations ready to invest in clarity, credibility, and cohesion across all communication channels.
Why a Communications Audit Matters
In today’s complex media and stakeholder landscape, fragmented messaging and reactive communications can erode trust. Our audit is a rigorous, multi-month engagement designed to unify your communications strategy at every level—from boardroom messaging to social media tone. We help leadership teams align internally and communicate externally with purpose, clarity, and impact.
This is not a surface-level assessment. It's a strategic, top-to-bottom evaluation that supports your organization for the long haul.
Key Objectives
Align your organization's voice across all communications and platforms.
Evaluate internal and external perceptions to uncover strengths and blind spots.
Benchmark your strategy against industry leaders and competitors.
Identify and correct misalignments that hinder reputation, engagement, or growth.
Create a foundation for proactive, consistent, and future-ready communication.
What’s included in the Audit
Built for Strategic Depth & Scalable to Your Needs
Our communications audits are intensive by design—typically ranging from 1 to 4 months depending on your scope and objectives. Whether you’re preparing for a leadership transition, launching a capital campaign, or repositioning your brand, Essex customizes the engagement to align with your mission and challenges.
1. Kick-off Strategy Session
A 90-minute deep dive with your leadership and communications stakeholders to define goals, set expectations, and calibrate the audit’s scope.
2. Communications Landscape Review
A full-scale audit of your existing materials—media coverage, messaging, internal comms, digital content—alongside a competitive analysis of how peer organizations communicate and position themselves.
3. Stakeholder Discovery Interviews
One-on-one Zoom interviews with 8–10 internal and external stakeholders to extract honest insights and illuminate both internal alignment and external perception gaps.
4. Strategic Findings & Messaging Framework
A presentation and written report that synthesizes key findings into a unified communications framework—offering actionable strategies, narrative refinement, and PR/social recommendations to guide your communications moving forward.
5. Key Messaging Toolkit
Audience-specific language and messaging designed for internal alignment and external impact—covering audiences such as donors, media, elected officials, families, and board members.
What You Gain
This is an investment in your long-term communications health—not a lightweight deliverable. The Essex Strategies Communications Audit equips your organization with:
A unified narrative rooted in strategy and stakeholder insight
Clarity and consistency across every channel and spokesperson
Stronger engagement with key audiences
A future-proof roadmap for internal and external communications success
Whether your organization is at a pivotal growth stage, managing change, or recovering from crisis, this audit offers the structure and strategic guidance to move forward with confidence.
Let’s Align and Elevate Your Communications
Ready to invest in a comprehensive communications strategy that builds long-term trust and visibility?
Contact us to request a custom quote and schedule your discovery call. Our audit engagements are tailored, strategic, and built to last.
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