Media Outreach Services in Boston: Earn the Coverage Your Brand Deserves

At Essex Strategies, we help organizations build credibility, trust, and visibility through strategic media outreach services. Whether you're aiming for press release pick-up, organic press coverage, or paid media placement, our team ensures your message breaks through the noise and reaches the right audiences.

Why Media Outreach Matters

In today’s fragmented media landscape, visibility isn’t just about being seen—it’s about being seen in the right places. Whether you're a nonprofit, university, law firm, or financial institution, media coverage can:

  • Bolster your reputation

  • Influence public perception

  • Build trust with stakeholders

  • Drive engagement and conversions

Our Approach to Strategic Media Outreach

Essex Strategies combines journalistic insight with strategic execution to deliver results-driven media outreach. Our services include:

1. Press Release Development & Distribution

We craft compelling, newsworthy press releases that align with journalist needs and industry trends. Our distribution strategies are tailored—leveraging wire services, curated media lists, and direct outreach to ensure maximum pick-up.

2. Earned Media & Press Coverage

We secure high-value placements in print, digital, and broadcast media by:

  • Pitching story angles tailored to outlet and reporter interests

  • Aligning your message with timely news hooks

  • Following up strategically to convert interest into coverage

3. Media Contact List Development

We build and maintain customized media contact lists based on your industry, geography, and target audience—keeping outreach focused and effective.

4. Thought Leadership & Op-Eds

We position executives and experts as go-to sources through ghostwritten op-eds, bylines, and interviews that elevate your authority in the media.

5. Paid Media Placement (Sponsored Content)

In situations where control, timing, or guaranteed placement are critical, we guide clients through paid media strategies, including:

  • Sponsored articles

  • Native ads

  • Branded content partnerships

We ensure all paid placements align with your messaging strategy and are disclosed transparently to preserve credibility.

What Sets Essex Strategies Apart

Founded by former ABC News correspondent T.J. Winick, Essex Strategies combines decades of newsroom experience with strategic PR acumen. Our clients benefit from:

  • Relationships with key media outlets

  • Real-time media monitoring

  • Crisis-ready messaging support

  • Deep expertise in complex sectors: education, professional services, nonprofits, human services, and real estate

Our clients have been featured in:

  • The Boston Globe

  • USA Today

  • Public Radio

  • CBS News

  • Industry trade publications

  • Network affiliate TV and radio

Whether you're launching an initiative, managing a crisis, or raising your public profile, we help you earn the right kind of attention.

Related Services

  • Crisis Communications in Boston

  • Media Training for Executives

  • Strategic Communications Consulting

Ready to Get Noticed?

If you're looking to expand your brand’s visibility and credibility, Essex Strategies can help.

Let’s talk about how we can elevate your media presence with purpose and precision.